I love what they did with the EA logo at the top, and really dig all of the liquid smoke effects that they created as well. It's also pretty hard to argue with a game who's tagline is GO TO HELL.
Sounds like it's going to be a pretty epic experience... this spot definitely sets the bar. Here's hoping they don't F it up and piss off a bunch of English Lit majors when it hits the shelves.
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