Nice follow up here to the "Believe" campaign for Halo 3 from a couple of years ago. Story-driven, beautifully shot... I love the decision to go with a foreign language, too. Puts the emphasis on the emotional in a really simple way. Any time you can get kids thinking about why they're running around shooting hundreds of aliens, you've done your job.
If the on-again/off-again Halo movie looks half as good as the spots the marketing team has been coming up with, we'll be in for a treat.
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