I have a design book from the company that did the launch campaign for the first Bioshock game (I gave one to Brian, too), and some of the concept art is beautiful. Not sure if the same guys did this one, but the bar certainly didn't get lowered any for round two.
There were other spots that used gameplay footage and had more punch, but this was the one that stuck with me the most.
There were other spots that used gameplay footage and had more punch, but this was the one that stuck with me the most.
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